Market Research Consultant
AZAFRAN Management Consulting
Market Research Consultant & PR Head
NIRAS
Client Service & Market Research Consultant
Emeer2 Research Services
Head, AVP – Media Research, TV5 Network, Inc.
Consultant – Marketing, Research &
Business Development
Markonsult, Inc.
Communications Planning Director
P&G Account, Carat, Philippines
10 years of media and consumer market
research experience
PSRC, Universal McCann, ABC5
Her Story:
After finishing her degree in Psychology, Chiqui pursued a career in market research at the PSRC Research International and ventured into the field of media & advertising for two years at Universal McCann’s Media Research Group. The decade-long experience allowed her to open up her own research consultancy firm and made her resonant among high-valued media practitioners understanding different industry business categories.
She enriched her expertise with more challenging engagements. The broadcast bug lured her to head the Media Research Team of TV5 and spun off her deeper understanding of the tv-watching populace of the Philippines and brought her a deeper appreciation and respect for the Filipino audience.
Experience allowed her to immediately recommend research tools essential to unlock a consumer nerve waiting to be discovered.