Insightor/Ideator, Azafran
Marketing & Consumer Insighting Consultant, LEDA
Marketing Retail Consultant, RMSGroup
Columnist, food blogger, Appetite
Vice-President, Marketing & Marketing Communications, SM Retail Inc.
IMC and Consumer Insighting Consultancy, IDEATE
Group BU Director, Head of Strat Planning, MD, DDB Phils.
Creatives, PAC, Olbes, Ogilvy & Mather
Proud Boomer Mom of Millennial kids
Her Story:
Marie’s diverse experience is an interesting collusion of right brain and left brain functionalitiess: she kicked-off her career in creatives, handling iconic brands such as Magnolia, Royal True Orange, San Miguel Beer, Pond’s, Kotex, and Asian Bank to name a few. What started as a copywriting passion brought her up to speed in strategy development, understanding communications strategy much more succintly and realized soon enough that she had a knack for converting an insight to a creative story.
Being a shopaholic, her retail therapy experience landed her a job as VP for Marketing for the biggest chain in Southeast Asia, SM, and slowly transitioned her to become a digital immigrant. She re-educated herself on digital marketing to understand the current and future generations, thus, be a more effective brand and communications planner. This cemented her on two things: her enthusiasm for consumer insighting and curiosity as to what makes people tick.